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How Sustainable Packaging affects Brand Image: Lessons Learned from Woolworths and Coles

Ahead of the Food and Beverage Packaging Innovation event, we explore case studies from Woolworths and Coles, the two biggest supermarket giants in Australia and look at:

  • Case studies from Coles and Woolworths about their sustainability venture
  • How listening to consumers yields a better brand image and sense of consumer loyalty
  • How being more sustainable gives companies competitive edge over other businesses in the market

Ensuring Brand Loyalty with Accessible Packaging Innovation

Ahead of Food and Beverage Packaging Innovation we chatted to Alexandra Brayshaw, Accessible Design Coordinator at Arthritis Australia about:

  • How accessible packaging ensures brand loyalty from consumers
  • Designing packaging that is inclusive of everyone to ensure the best customer experience
  • Providing nutrients and an independent way of life for the disabled and elderly with accessible packaging

Food and Beverage Packaging Innovation 2018 Business Case

Our first Food and Beverage Packaging Innovation Conference in Sydney, NSW is one of the most focused and insightful packaging innovation events for business professionals in Australia.

Download the Business Case and see why this is the must attend packaging and product development event for you.

How Eco-Conscious Packaging Catalyses Future Brand Development and Success

Ahead of Food and Beverage Packaging Innovation 2018, we chat to Jacqui Wilson Smith, Co-Founder and Chair of the Food and Agribusiness Network. In this article, Jacqui discusses:

  • The importance of sustainable products and packaging to remain relevant to an increasingly eco-conscious target market
  • How embodying an eco-friendly image through your products and operations can improve brand development. 
  • Meet consumer expectations with your products through co-design and journey mapping