Alexandra Brayshaw

Accessible Design Coordinator/ Packaging Researcher
Arthritis Australia

Check out the incredible speaker line-up to see who will be joining Alexandra.

Conference Day One: Tuesday, 27th November 2018

Tuesday, November 27th, 2018

44% of consumers struggle with packaging everyday,

taking an emotional toll on consumers who resort to tools

such as knives, scissors and screwdrivers that increase

the chance of injury as well as wastage. When packaging

can’t be opened, it presents a major barrier to consumers

being able to use the product it contains, with 21% of

consumers turning to competitor brands after negative

experiences. This presentation will discuss:

- Opportunities for companies to innovate and

differentiate their products through accessible

packaging and avoid unnecessary negative emotional

and physical impacts on consumers

- Accessibility as a strategy to target baby boomers, who

hold a significant share of Australia’s wealth, through

understanding their needs and abilities

- Recognizing and complying with Packaging

Accessibility Ratings, used in the Australian hospital

system

Alexandra Brayshaw