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27 - 28 November, 2018 | Sydney
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Luis Mejia, New Product Development Manager at Norco Foods

Luis Mejia


New Product Development Manager
Norco Foods

Check out the incredible speaker line-up to see who will be joining Luis.

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Conference Day Two: Wednesday, 28th November 2018

Wednesday, November 28th, 2018

1:50 PM CASE STUDY: Norco Foods Case Study: Developing a Packaging Strategy Based Around Sustainability, Consumer differentiation and Innovation

Norco Foods has been successful in implementing sustainability initiatives including recycling and re use of various materials as well as a management system for HDPE milk bottles.

The strengthened Packaging strategy looks at continuing these initiatives but adding the critical consumer awareness element that contributes to the brand success:

  • Using packaging as an innovation tool in mature categories
  • Developing sustainable packaging materials and formats
  • Aligning the Company vision and Brands to consumer trends in Environmental care